Previous clients and successes

For BBC Radio 1:

Most Punk, a countdown show celebrating the 25th anniversary of Punk, illustrated using contemporary figures from the world of art, literature, sport and politics. Most Punk has become a regular music brand on Radio 1 and 1Xtra – (see Most Hip Hop)

The Best Thing I’ve Ever Read, a literacy programme aimed at encouraging young people to read more, featuring musicians reading from their favourite books.

For BBC Radio 1Xtra:

Parental Advisory – a series of 1Xtra documentaries tracing the musical journey of three artists as told by their parents and family.

For BBC Asian Network:

We have recently completed a successful project with the BBC Asian Network advising on music strategy and talent management.

For MTV:

Devised and implemented an innovative, cross-network music strategy which contributed to a ratings uplift of between 20% and 50%. http://www.mtv.co.uk/

For CALM:

CALM – the Campaign Against Living Miserably – is a UK-based charity and campaign dedicated to reducing the suicide rate among young men through culture change. New Slang advises CALM pro bono on reaching young men through music, aiming to build effective, lasting alliances with the music industry. We have recently undertaken a complete brand audit and strategy review.

For B92 Serbia:

A consultancy to Belgrade-based national radio station B92 – the subject of bestselling book This Is Serbia Calling and famed internationally for its commitment to responsible, independent journalism despite years of suppression under Milosevic – offering direction on format, scheduling and music policy.

For Missing Parsons:

A social media project for book, band and blog project Missing Parsons: